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Global Immersion Course (GIC) is the capstone course that integrates theory and practice in business management. GIC is designed to achieve the learning objective of cross-discipline, cross-culture, and cross-border with intensive practical training. This course involves a global industrial partner and faculty and students from participated colleges across the global. The theme of GIC each year will be set by the participated global industrial partner; the faculty from participated colleges will design the course accordingly, and the students from different countries will form teams and work on the project for the industrial partner, and propose their managerial plans at the end of the course. |
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As the GIC is a cross-discipline program, a series of preliminary lectures will be offered to refresh the managerial theories and build up a basic understanding of the issues before heading to participate in the collaborative program overseas. The dynamic and intensive course design provides the students with an innovative learning experience and builds up the students’ competitive advantages for their future global career development. |
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1st Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU School of Economics and Management, UCAS |
| Cooperation | Baidu, Inc |
| Topic | Big Data and Product Marketing |
| Venue | Beijing |
| Date | 2014/3/3~2014/3/10 |
| Achievement(s) | Portfolio-Chinese( ) |
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2nd Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU School of Economics and Management, UCAS |
| Cooperation | Advanced International Multitech Co., Ltd |
| Topic | Marketing Strategies |
| Venue | Tainan |
| Date | 2014/7/17~2014/7/20 |
| Achievement(s) | Portfolio-Chinese() |
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3rd Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU School of Economics and Management, UCAS Griffith Business School, Griffith University |
| Cooperation | LKK Innovation Design Group |
| Topic | Brand Thinking |
| Venue | Beijing |
| Date | 2015/10/11~2015/10/18 |
| Achievement(s) | Portfolio-English() |
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4th Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU School of Economics and Management, UCAS Griffith Business School, Griffith University |
| Cooperation | Gold Coast City Council |
| Topic |
Young Entrepreneurs Program-Exploring Tourism Opportunities between Asia and Australia |
| Venue | Golden Coast |
| Date | 2016/7/16~2016/7/25 |
| Achievement(s) | Portfolio-English() |
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105-1 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、Chinese、Burkinabé) |
| Cooperation | Matthew's Choice Inc. |
| Topic |
Branding and Marketing |
| Venue | Tainan |
| Date | 2016/10/1~2016/11/20 |
| Achievement(s) | Poster 1()Poster 2()Poster 3() |
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105-2 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、Chinese、French、Dutch、Surinamese) |
| Cooperation | Ton Yi Industrial Corp. |
| Topic |
New Yogurt Drink Product Launch Plan |
| Venue | Tainan |
| Date | 2017/3/22~2017/5/7 |
| Achievement(s) | Poster 1()Poster 1()Poster 1()Poster 1() |
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5th & 106-1 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、American、French、Dutch、Spanish)、 School of Economics and Management, UCAS Griffith Business School, Griffith University |
| Cooperation | Shen Yang Bicycle International Co., Ltd. |
| Topic |
How to make efficient communication with the target customers of SYB to prompt its sales volume? |
| Venue | Tainan |
| Date | 2017/10/16~2017/10/19 (9/20~12/6) |
| Achievement(s) | Portfolio-English() |
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106-2 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、Hong Kongese、Vietnamese、Malaysian、French、Dutch、Moroccan、Tanzanian) |
| Cooperation | K.K. Orchard Co. Ltd. |
| Topic |
International Marketing Strategy and Competitive Advantage Positioning for K. K. Orchard |
| Venue | Tainan |
| Date | 2018/3/12~2018/5/14 |
| Achievement(s) | Poster 1()Poster 2()Poster 3()Poster 4()Poster 5() |
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6th Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU School of Economics and Management, UCAS |
| Cooperation | Zunyi Transportation and Tourism Investment Group Co Ltd. |
| Topic |
How to build a supply chain finance system for logistics enterprises? |
| Venue | Zunyi (China) |
| Date | 2018/8/11~2018/8/18 |
| Achievement(s) | Portfolio-Chinese() |
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107-1 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、Vietnamese、French、Dutch、Belizean) |
| Cooperation | Dream-maker Social Enterprise Corporations Inc. |
| Topic |
Dream-maker social enterprise would like to sale their products to other countries such as Japan and Korea. Please help to design the marketing strategy of STP and 4P for this company. |
| Venue | Tainan |
| Date | 2018/9/19~2018/12/5 |
| Achievement(s) | Poster 1()Poster 2()Poster 3()Poster 4()Poster 5()Poster 6() |
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107-2 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、French、Dutch、Cameroonian) |
| Cooperation | Lan Hui Biotech Limited Company |
| Topic |
The Marketing Strategy for Promoting the Orchid Products of Lan Hui Biotech to Europe |
| Venue | Tainan |
| Date | 2019/3/13 ~2019/5/8 |
| Achievement(s) | Poster 1()Poster 2()Poster 3()Poster 4()Poster 5() |
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108-1 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、French、Dutch、Germany、Tanzanian) |
| Cooperation | TIAN-I PHARMACEUTICAL CO., LTD. |
| Topic | From East to West: How to Market Chinese Herbal Medicines?) |
| Venue | Tainan |
| Date | 2019/11/14 ~2019/12/24 |
| Achievement(s) |
Poster 1( |
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108-2 Global Immersion Course |
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| Organizer(s) |
College of Management, NCKU (Taiwanese、French、Dutch、Hong Kongese) |
| Cooperation | Exploring Tainan |
| Topic |
A Commercialization Venture on the Exploration of Tainan |
| Venue | Tainan |
| Date | 2020/5/14 ~2020/6/16 |
| Achievement(s) | Poster 1() |
